Another Option’s advocacy campaign conducted in six districts in Nepal for USAID’s Early Grade Reading Program was effective in increasing awareness and engagement on early grade reading. The data visualization shows the reach and frequency of the advocacy campaign conducted as part of the Social and Behavior Change component. Advocacy and media orientation were conducted to reach community leaders as well as parents to increase their understanding of the importance of early grade reading and how to help their children learn to read. Another Option’s implementing partner was Digital Broadcast Initiative, Equal Access. Support was also received from the Department of Education at the national and district levels. The campaign ran from 2016-2017.