The Another Option team on the ground in Nepal has just recorded additional public service announcements in two more languages, Newari and Maithili. The PSAs support our ongoing work on the USAID/Nepal’s Early Grade Reading Program (EGRP).
USAID Read Liberia Activity is a five-year early grade reading (EGR) activity managed by RTI International in close collaboration with the Ministry of Education (MOE). Read Liberia objective is to improve EGR skills of Liberian students in grades one and two (G1 and G2) and to pilot test support for the development of emergent literacy skills among kindergarten (KG) students.
Read Liberia has designed an SBC component that applies behavioral theories that targets real and perceived barriers, and motivates parents, teachers and community members to adopt positive behaviors, or practices, that support a child’s ability to learn to read. Read Liberia’s integrated SBC plan uses multiple strategies, including, communication such as interpersonal communication (IPC), limited mass media, advocacy, social mobilization, and community engagement.
Read Liberia’s Community and CBOs model for supporting schools and teachers in early grade reading is one piece of Read Liberia’s overarching SBC Communication Plan. This document presents in detail the Read Liberia Activity’s innovative, low-cost, and effective model for community engagement. The first section describes the fundamentals of community engagement and that it is a strategy of Read Liberia’s integrated Social and Behavior Change approach. The second section of the document illustrates the “how” of community engagement and its application under the Read Liberia Activity.
This document has been prepared in fulfillment of IR 4, Technical Deliverable No.1, of the USAID Read Liberia Activity contract. It was prepared with RTI’s Read Liberia subcontractor Another Option, LLC.
Another Option provided a one-day training on Social and Behavior Change to the Washington headquarters of Freedom House. The one-day training was an overview of SBC process and its application on international issues such as global health and voter registration and voting. The report was the syllabus for the training.
Another Option just recorded several new public service announcements as part of our ongoing work on the USAID/Nepal’s Early Grade Reading Program (EGRP). The radio spots were developed in close partnership with Nepal’s Ministry of Education. The PSA’s will be broadcast in several languages on radio across ten districts in Nepal.
The Socio-Ecological Behavior Model illustrates what social and behavior change strategies are targeted to specific audiences to encourage voter registration and voting.
This SBC model can be used to affect change in any sector.
As part of its community outreach communications materials, our team in Uganda is working hard to make sure our materials are relatable to community social workers providing maternal and child health care in villages across Uganda.
Another Option is the strategic lead for social and behavior change on the USAID Uganda-funded Regional Health Integration to Enhance Services (RHITES) North – Lango managed by John Snow International (JSI). The focus of this five-year effort is to increase the utilization of health services in HIV, malaria, TB and Mother and Child Health by improving the delivery of integrated services and increasing the skills of health providers, local community-based organizations and civil society.
In support of the USAID Early Grade Reading Program (EGRP), Another Option in Nepal recently completed the translation and recording of four radio public service announcements in ten local languages. The translated recordings are being broadcast on 20 local radio stations across rural Nepal. The radio announcements are part of Another Option’s ongoing outreach to caregivers and teachers of grade one to three children and important adults in their lives.
Radio is an important tool in the behavior change communications toolbox, especially when reaching out to people living in rural areas. In a country such as Nepal where a majority of the population lives outside urban centers, radio remains the most powerful and cost-effective medium for mass outreach. In addition to providing entertainment, radio serves as an information hub for parents, teachers, and other adults who work with children. In fact, qualitative data collected in support of the EGRP outreach in 2015 has confirmed this in the Nepalese context.
The Early Grade Reading Program is a five-year project to support the Ministry of Education, Science, and Technology to improve the foundational reading skills of Nepali primary school students in grades one through three. Another Option provides technical assistance in social and behavior change communication with an emphasis on mass media, advocacy and public awareness to increase family and community support for early grade reading.
To celebrate the day, USAID Read Liberia has produced three Public Service Announcements that are airing in the six counties where the early grade reading activity is working. Each PSA's includes the voices of Peaches, a Hipco musician and rapper, Christopher Jackson, a football player on the Liberian National team, and Teah Dennis, also a football player on the Liberian National Team.
On the recordings, the group shares why reading has been important for their successful careers and what simple actions parents can do at home to help their children to learn to read.
Produced by Accountability Lab in Liberia, the PSAs were approved by USAID and the Liberia Ministry of Education.
Our Nepal-based team, led by Prabodh Acharya, is in the recruiting studio this month to record public service announcements (PSAs) to share the importance of early grade reading in ten additional local languages, at the request of the Government of Nepal.
Another Option’s work in Nepal supports USAID’s Early Grade Reading Program (EGRP). The five-year, $53.8 million project supports the Ministry of Education to improve the foundational reading skills of Nepali primary school students in grades one through three.